PolySwarm
scrollA powerful new brand conveys the strength and experience behind this blockchain infosec startup, leading to a successful $27M ICO.
Strategy
- Competitive Brand Audit
- Industry Insights
- Audience Research
- Persona Development
- Brand Positioning
Creative
- Brand Identity
- Color System
- Typographic System
- Tagline + Messaging Platforms
- Illustration
- Iconography
- Graphic ElementsCompetitive Brand Audit
- Industry Insights
- Audience Survey
- Audience Research
- Persona Development
- Brand Positioning
- Print / Digital Ads
- Website Design
- Animations
- Front-end Development
Naming
PolySwarm
Meaning
- Poly = Many / groups
- Bees = hackers / experts / independent thinkers
- Queen = client / customer (protected)
- Swarm = marketplace of experts / mass response
IMAGERY
- Swirling
- Attacking
- Hive
























