Underdog

PolySwarm

Summary

A powerful new brand conveys the strength and experience behind this blockchain infosec startup, leading to a successful $27M ICO.

What we did
  • Brand Strategy
  • Brand Framework
  • UI/UX
  • Brand Messaging
  • Visual Design
  • Marketing Site Design
  • Illustration
  • Front-end Development
  • Animations
  • Brand Identity
ARCHETYPE

Sage

Mentor, Translator, Expert
Voice & Tone
  • Wise
  • Confident
  • Candid
Traits
  • Intelligent
  • Innovative
  • Honest
Naming

PolySwarm

Meaning
  • Poly = Many / groups
  • Bees = hackers / experts / independent thinkers
  • Queen = client / customer (protected)
  • Swarm = marketplace of experts / mass response
IMAGERY
  • Swirling
  • Attacking
  • Hive
Identity
Tagline
Typography
Color pallete
EXPERIENCE

Let's join forces!

Mark down this moment. It might very well change your life forever. After that, just mark down your info below.

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Next

Let’s get the lay of the land.

We're not a mega-agency so we've got to be selective. What are you looking for and why should we work together?

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Next

Victory has a price.

We don’t work for peanuts but it probably won’t cost you an arm and a leg either. In fact, you might even forget you paid us with the tremendous revenue that’ll be flowing in like the river Nile.

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Noooooooo!

Unfortunately, due to a lack of budget, you've been terminated...for now. But, we have a feeling you'll "be back" and we're looking forward to the sequel when the time is right.

Da-da-dun-da-dun. Da-da-dun-da-dun.

letstalk-confirmed

Your electronic message is traveling the interwebs as we speak, hitting our inboxes…(wait for it)…now. We’ll review and be in touch soon.