“Just another…” When those words are used to describe a startup, it’s essentially a death warrant. But that’s exactly what on user said when describing them, despite their innovative learning algorithm.
So how do you connect with stressed-out, anxious med students afraid of failing? Make it fun.
Leveraging the Jester archetype, we created a series of 80’s influenced pixel art games with a good dose of humor that got students not just using the app, but telling their friends to do the same.
And it didn’t stop there. To date, over 1/3 of all medical students in the U.S. use Memorang with paying users in over 60 countries. Memorang also recently won silver for Most Innovative Educational App at the Reimagine Education Awards (right behind Duolingo who out funds them by ~$80M).
- Brand Strategy
- iOS & Android App UI/UX
- Mobile Web App UI/UX
- Brand Messaging
- Visual Design
- Marketing Site
- Front-end Development
- Brand Identity
- Game Development
Entertainer, Comedian, Trickster