Underdog

memorang

Summary

“Just another…” When those words are used to describe a startup, it’s essentially a death warrant. But that’s exactly what on user said when describing them, despite their innovative learning algorithm.

What we did

So how do you connect with stressed-out, anxious med students afraid of failing? Make it fun.

Leveraging the Jester archetype, we created a series of 80’s influenced pixel art games with a good dose of humor that got students not just using the app, but telling their friends to do the same.

And it didn’t stop there. To date, over 1/3 of all medical students in the U.S. use Memorang with paying users in over 60 countries. Memorang also recently won silver for Most Innovative Educational App at the Reimagine Education Awards (right behind Duolingo who out funds them by ~$80M).

  • Brand Strategy
  • iOS & Android App UI/UX
  • Mobile Web App UI/UX
  • Brand Messaging
  • Visual Design
  • Marketing Site
  • Front-end Development
  • Brand Identity
  • Illustration
  • Game Development
  • Animation
ARCHETYPE

Jester

Entertainer, Comedian, Trickster
voice & tone
  • Light-hearted
  • Approachable
  • Bold
traits
  • Fun
  • Smart
  • Unique
  • Powerful
  • Energetic
Identity
Tagline
Typography
Color pallete
EXPERIENCE

Let's join forces!

Mark down this moment. It might very well change your life forever. After that, just mark down your info below.

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Let’s get the lay of the land.

We're not a mega-agency so we've got to be selective. What are you looking for and why should we work together?

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Victory has a price.

We don’t work for peanuts but it probably won’t cost you an arm and a leg either. In fact, you might even forget you paid us with the tremendous revenue that’ll be flowing in like the river Nile.

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Noooooooo!

Unfortunately, due to a lack of budget, you've been terminated...for now. But, we have a feeling you'll "be back" and we're looking forward to the sequel when the time is right.

Da-da-dun-da-dun. Da-da-dun-da-dun.

letstalk-confirmed

Your electronic message is traveling the interwebs as we speak, hitting our inboxes…(wait for it)…now. We’ll review and be in touch soon.