fundomate
Summary
Rebranding a cold, small business loan app into a warm, trusted friend, gives business owners—and this FinTech startup—another reason to smile.
What we did
- Brand Strategy
- UI/UX
- Brand Messaging
- Visual Design
- Marketing Site Design
- Illustration
- Front-end Development
- Brand Identity
- Client-side Web App Design
- Admin Web App Design
ARCHETYPE
Innocent
Optimist, Idealist, Child
Voice & tone
- Positive
- Unpretentious
- Cool
Traits
- Cheerful
- Fun
- Warm
- Quirky
- Energetic
Identity
Tagline
Typography


Color pallete
EXPERIENCE






















