Underdog

fundomate

Summary

Rebranding a cold, small business loan app into a warm, trusted friend, gives business owners—and this FinTech startup—another reason to smile.

What we did
  • Brand Strategy
  • UI/UX
  • Brand Messaging
  • Visual Design
  • Marketing Site Design
  • Illustration
  • Front-end Development
  • Brand Identity
  • Client-side Web App Design
  • Admin Web App Design
ARCHETYPE

Innocent

Optimist, Idealist, Child
Voice & tone
  • Positive
  • Unpretentious
  • Cool
Traits
  • Cheerful
  • Fun
  • Warm
  • Quirky
  • Energetic
Identity
Tagline
Typography
Color pallete
EXPERIENCE

Let's join forces!

Mark down this moment. It might very well change your life forever. After that, just mark down your info below.

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Let’s get the lay of the land.

We're not a mega-agency so we've got to be selective. What are you looking for and why should we work together?

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Victory has a price.

We don’t work for peanuts but it probably won’t cost you an arm and a leg either. In fact, you might even forget you paid us with the tremendous revenue that’ll be flowing in like the river Nile.

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Noooooooo!

Unfortunately, due to a lack of budget, you've been terminated...for now. But, we have a feeling you'll "be back" and we're looking forward to the sequel when the time is right.

Da-da-dun-da-dun. Da-da-dun-da-dun.

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