Underdog

Eve

Summary

Frustrated by the lack of choices and the inability to purchase an affordable high-end computer, 4 guys from Finland set out to change how we purchase technology. Rather than make all the product decisions internally, Eve empowered their community of 1,000 (at the time) to make all the choices.

What we did

We knew Eve couldn’t compete with two of the biggest Goliaths—Apple® and Microsoft®—by looking like them. We dramatized their “only-ness”—what makes Eve, Eve. We captured the spirit and energy of the company and it’s community and told their unique, compelling story, breaking the mold of what a computer company looks and sounds like.

The result? Eve’s conversion rate for sign-ups to be notified of their first official flash sale skyrocketed by 750% and in their first flash sale they sold $3M in just 3 hours.

  • Brand Strategy
  • UX
  • Print Design
  • Brand Messaging
  • Visual Design
  • Front-end Development
  • Brand Identity
  • Photography
  • Ecommerce
ARCHETYPE

Outlaw

Maverick, Rebel, Reformer
voice & tone
  • Positive
  • Bold
  • Unpretentious
Traits
  • Rebellious
  • Energetic
  • Empathetic
  • Competent
  • Authentic
Identity
Tagline
Typography
Color pallete
EXPERIENCE

Let's join forces!

Mark down this moment. It might very well change your life forever. After that, just mark down your info below.

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Next

Let’s get the lay of the land.

We're not a mega-agency so we've got to be selective. What are you looking for and why should we work together?

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Next

Victory has a price.

We don’t work for peanuts but it probably won’t cost you an arm and a leg either. In fact, you might even forget you paid us with the tremendous revenue that’ll be flowing in like the river Nile.

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Noooooooo!

Unfortunately, due to a lack of budget, you've been terminated...for now. But, we have a feeling you'll "be back" and we're looking forward to the sequel when the time is right.

Da-da-dun-da-dun. Da-da-dun-da-dun.

letstalk-confirmed

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