Frustrated by the lack of choices and the inability to purchase an affordable high-end computer, 4 guys from Finland set out to change how we purchase technology. Rather than make all the product decisions internally, Eve empowered their community of 1,000 (at the time) to make all the choices.
We knew Eve couldn’t compete with two of the biggest Goliaths—Apple® and Microsoft®—by looking like them. We dramatized their “only-ness”—what makes Eve, Eve. We captured the spirit and energy of the company and it’s community and told their unique, compelling story, breaking the mold of what a computer company looks and sounds like.
The result? Eve’s conversion rate for sign-ups to be notified of their first official flash sale skyrocketed by 750% and in their first flash sale they sold $3M in just 3 hours.
- Brand Strategy
- Print Design
- Brand Messaging
- Visual Design
- Front-end Development
- Brand Identity