While we’re huge fans of technology (hence our focus on helping tech startups), there are some things it just can’t solve.

First, it’s not a true differentiator that can help you obliterate the competition. It can be copied or improved upon (and your competitors are likely working on one or both as we speak).

Second, even if you have the most innovative product ever conceived, you can’t attract customers, investors and top talent without capturing their hearts and minds—in that order.

True differentiation, growth and success is achieved by building a compelling brand experience through strategy and world-class design. Apple, one of the most well-known and successful technology companies in the world, knows this better than most.

Key Insight: Technology alone won’t cut it. Work on developing your brand and finding ways to connect with and matter to your audience. Pair that with world-class design and you’re well on your way to success.