Underdog

BRAND DEV™ CASE STUDY

Leveraging Gamification to change the game.

Memorang is an amazingly effective online study tool. The problem was, people saw them as just another online flashcard app. Together, we destroyed that notion (as well as their larger, weaker competition).

Here’s how we did it…

Memorang Brand POSITionING
Memorang identity
Tangible Memory
Spaced repetition
RETRO 8-BIT PIXELS
Typography

Power-up!

We used Ubuntu for headlines and body copy because it’s modern and precise, yet friendly at the same time. With it’s simplified, geometric letterforms, it strikes an effortless harmony with the new Memorang mark, uniting the type and symbol as one.

Custom ICONOGRAPHY
Primary Colors
  • Memorang Blue

    Hex: #40c5ff
    RGB: 64, 197, 255

  • Memorang Purple

    Hex: #4559bf
    RGB: 69, 89, 191

  • Gradient

    Hex: #454aaa / 0089ce
    RGB: 69,74,170 / 0,137,206

SECONDARY COLORS
  • Purple / Black

    Hex: #303345
    RGB: 48, 51, 69

  • Light Gray

    Hex: #e8e8ef
    RGB: 232, 232, 239

  • Light Blue

    Hex: #dff6ff
    RGB: 223, 246, 255

TERTIARY COLORS
  • Goal Green

    Hex: #1ad595
    RGB: 26, 213, 149

  • Bright Red

    Hex: #ec1a6d
    RGB: 236, 26, 109

  • Orange Bolt

    Hex: #ffbc1b
    RGB: 255, 188, 27

Learning Modes
Custom avatars
App ui/ux

Victory is ours.

We push boundaries, question assumptions and get results. If remarkable is what you’re looking for, click that button and let’s do this.

Let's join forces!

Mark down this moment. It might very well change your life forever. After that, just mark down your name and email below.

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Let’s get the lay of the land.

Before we plan a strategy, we’ve got to know what the battlefield looks like. What are we up against?

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Victory has a price.

We don’t work for peanuts but it probably won’t cost you an arm and a leg either. In fact, you might even forget you paid us with the tremendous revenue that’ll be flowing in like the river Nile.

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NoooooooO!

letstalk-fail

Looks like you don’t have the dough to grow. So, we have to lower you into the vat of molten steel. Sorry. But hey, there’s a sequel. Follow us on twitter, bookmark us and hit us up when you’re ready to rise up.

Da-da-dun-da-dun. Da-da-dun-da-dun.

letstalk-confirmed

Your electronic message is traveling the interwebs as we speak, hitting our inboxes…(wait for it)…now. We’ll review and be in touch soon.