Why Startups Fail

I don’t want to be Johnny Raincloud here, but the truth is startups fail. A lot. Of course, this isn’t […]

I don’t want to be Johnny Raincloud here, but the truth is startups fail. A lot. Of course, this isn’t news. You knew this before you said “screw it, let’s do it”. And you’ve probably read an article or five on why they fail (i.e. here, here and here). Hell, there’s even a site dedicated to it.

Inevitably, you’ll see reasons like “ahead of it’s time, no market, not enough demand, ran out of cash, product mis-timed, no investor interest, couldn’t secure funding, too early”, and on and on.

Interesting enough, you won’t see the most fundamental reason, and the one at the core of many of those listed above—not getting people to care.

In large part, the startups that fail, failed to get people—both customers and investors—to care about their product as much as they did.

It’s as simple as that. They weren’t able to break through the noise and seemingly infinite choices of how to spend our time and money.

So how do you get people to care? Don’t just delight them, make them fall in love.

Use your brand to create an emotional connection. Understand who your audience is and why your product should matter to them. Then convey your “why” using your unique voice. Lastly, wrap it all up in an incredible experience that knocks their socks (and shoes, and shirt) off.

Do this, and you’ll build an army of believers and advocates strong enough to ensure your startup doesn’t become one of the walking dead.


Newsflash: No One Cares

“Startups mostly don’t compete against each other, they compete against no one giving a shit.” —Justin Kan, Y Combinator The […]

You’re in the Wrong Shoes

People tell us who they are, but we ignore it because we want them to be who we want them […]

Are you really prepared to win?

The burst of the .com bubble and Eric Ries’ The Lean Startup changed the way new products are built and […]

The Wrong Kind of White Space

Startups now know world-class design is a prerequisite for success (good for us). And, the importance of design becomes even […]

Let's join forces!

Mark down this moment. It might very well change your life forever. After that, just mark down your name and email below.

1 of 3

Let’s get the lay of the land.

Before we plan a strategy, we’ve got to know what the battlefield looks like. What are we up against?

2 of 3

Victory has a price.

We don’t work for peanuts but it probably won’t cost you an arm and a leg either. In fact, you might even forget you paid us with the tremendous revenue that’ll be flowing in like the river Nile.

3 of 3



Looks like you don’t have the dough to grow. So, we have to lower you into the vat of molten steel. Sorry. But hey, there’s a sequel. Follow us on twitter, bookmark us and hit us up when you’re ready to rise up.

Da-da-dun-da-dun. Da-da-dun-da-dun.


Your electronic message is traveling the interwebs as we speak, hitting our inboxes…(wait for it)…now. We’ll review and be in touch soon.