Underdog

You're in the Wrong Shoes

People tell us who they are, but we ignore it because we want them to be who we want them to be.”
—Don Draper

In working with startups, we see this all the time. You’re laser-focused like Cyclops on growth; acquiring new customers, raising capital and becoming the next Uber. So when it comes to communicating with your audience, you naturally focus on what you want them to do in order to make that happen (i.e. sign up, subscribe, buy now). Makes sense.

But here’s the thing: if you take that approach, you’re not going to get the response you’re looking for.

Why not? Because you haven’t first put yourself in the shoes of the people you’re serving. You haven’t stopped to look at things from their perspective; to find out what matters to them.

In short, in order to achieve your goals, you need to address your audience’s.

Only when you understand who they are, what they want and how they belong, can you begin to communicate in a way that will resonate.

In the words of Mars Blackmon, It’s gotta be the shoes“.


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Why Startups Fail

The biggest reason is also the one no one talks about.

Victory is ours.

We push boundaries, question assumptions and get results. If remarkable is what you’re looking for, click that button and let’s do this.

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Let’s get the lay of the land.

Before we plan a strategy, we’ve got to know what the battlefield looks like. What are we up against?

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Victory has a price.

We don’t work for peanuts but it probably won’t cost you an arm and a leg either. In fact, you might even forget you paid us with the tremendous revenue that’ll be flowing in like the river Nile.

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NoooooooO!

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Looks like you don’t have the dough to grow. So, we have to lower you into the vat of molten steel. Sorry. But hey, there’s a sequel. Follow us on twitter, bookmark us and hit us up when you’re ready to rise up.

Da-da-dun-da-dun. Da-da-dun-da-dun.

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