Underdog

THOUGHTS

What Technology Can’t Solve

While we’re huge fans of technology (hence our focus on helping tech startups), there are some things it just can’t […]

While we’re huge fans of technology (hence our focus on helping tech startups), there are some things it just can’t solve.

First, it’s not a true differentiator that can help you obliterate the competition. It can be copied or improved upon (and your competitors are likely working on one or both as we speak).

Second, even if you have the most innovative product ever conceived, you can’t attract customers, investors and top talent without capturing their hearts and minds—in that order.

True differentiation, growth and success is achieved by building a compelling brand experience through strategy and world-class design. Apple, one of the most well-known and successful technology companies in the world, knows this better than most.

Key Insight: Technology alone won’t cut it. Work on developing your brand and finding ways to connect with and matter to your audience. Pair that with world-class design and you’re well on your way to success.

More THOUGHTS

Why Startups Fail

I don’t want to be Johnny Raincloud here, but the truth is startups fail. A lot. Of course, this isn’t […]

Newsflash: No One Cares

“Startups mostly don’t compete against each other, they compete against no one giving a shit.” —Justin Kan, Y Combinator The […]

You’re in the Wrong Shoes

People tell us who they are, but we ignore it because we want them to be who we want them […]

Are you really prepared to win?

The burst of the .com bubble and Eric Ries’ The Lean Startup changed the way new products are built and […]

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Let’s get the lay of the land.

Before we plan a strategy, we’ve got to know what the battlefield looks like. What are we up against?

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Victory has a price.

We don’t work for peanuts but it probably won’t cost you an arm and a leg either. In fact, you might even forget you paid us with the tremendous revenue that’ll be flowing in like the river Nile.

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NoooooooO!

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Looks like you don’t have the dough to grow. So, we have to lower you into the vat of molten steel. Sorry. But hey, there’s a sequel. Follow us on twitter, bookmark us and hit us up when you’re ready to rise up.

Da-da-dun-da-dun. Da-da-dun-da-dun.

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