Rudolph’s Last Supper

If you live in a city, chances are there’s a pizza place, or ten, within a few blocks. Each offers a similar menu, competing on the margins and fighting to gain a slightly bigger piece of the pie (pun intended—we’re here all week). So how has a small pizzeria in Hoboken thrived in an oversaturated market?

The temptation for any business, including startups, is to try and cater to the widest audience possible. But instead of having a menu of all the old standbys (Margherita, Pepperoni, etc), they’ve got exotic pies like “Rudolph’s Last Supper”—a seasonal pizza topped with green bean casserole and honey spiral ham.

Of course this means they’ll likely turn off some people who aren’t interested in a more unusual slice. However, it also means they’re not just another boring, commoditized option that has to try and attract new customers with low price offers.

Next time you order pizza, think about Rudolph’s Last Supper and consider how your startup can stand out, be different and create a following. The ingredients of failure (last pun, promise) lie in being in the middle.

Key Insight: Embrace different. Choose a select group to cater to, accepting the fact that some people won’t be into what you’re offering.


Why Startups Fail

Arguably the biggest reason of all is ironically the one that’s most overlooked.

Newsflash: No One Cares

Want to know what actually gets people to care? Hint: it’s not the tech 🙂

You’re in the Wrong Shoes

Why not focusing on your goals is the best way for you to achieve them.

Are you really prepared to win?

Whatever you do, don’t make this mistake.

Let's join forces!

Mark down this moment. It might very well change your life forever. After that, just mark down your info below.

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Let’s get the lay of the land.

Before we plan a strategy, we’ve got to know what the battlefield looks like. What are we up against?

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Victory has a price.

We don’t work for peanuts but it probably won’t cost you an arm and a leg either. In fact, you might even forget you paid us with the tremendous revenue that’ll be flowing in like the river Nile.

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Looks like you don’t have the dough to grow. So, we have to lower you into the vat of molten steel. Sorry. But hey, there’s a sequel. Follow us on twitter, bookmark us and hit us up when you’re ready to rise up.

Da-da-dun-da-dun. Da-da-dun-da-dun.


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