Underdog

Not ready to Win

The burst of the .com bubble and Eric Ries’ The Lean Startup changed the way new products are built and launched. Incremental advances, staying lean and flexible and improving on the competition has been accepted—mistakenly as multi-billionaire investor and PayPal founder Peter Thiel notes in Zero to One—as dogma.

So, we cringe when occasionally we’ll hear startup founders say things about their branding and communication like: “What we’ve got is good enough” or, perhaps even worse, “we’re going to try and gain traction first and then we’ll work on addressing that”. SMH. Good luck with that.

The problem with that mindset is they’re disregarding their true differentiator and the most influential way to reach their target audience, generate word-of-mouth and create a loyal following. They’re disregarding their way to win.

Disagree? Just look at any industry to see the value of branding. Is Nike wildly successful because their product is superior? Or, is it because their brand evokes a feeling of aspiration? Is Coca-Cola the most valuable brand in the world (77.8B—45% of their market cap) because of their recipe for cola? The list goes on.

Key Insight: Obviously pre-seed startups and those with very little capital should limit their investments and focus first on validating their idea. But if you’re a startup looking to gain traction and grow, brand building should be a key part of your marketing efforts.


Newsflash: No One Cares

How to break through the noise and create a following.

The Wrong Kind of White Space

The real secret behind world-class design.

It’s Safer To Be Risky

The irony of how startups achieve hockey stick growth.

Victory is ours.

We push boundaries, question assumptions and get results. If remarkable is what you’re looking for, click that button and let’s do this.

Let's join forces!

Mark down this moment. It might very well change your life forever. After that, just mark down your name and email below.

1 of 3
Next

Let’s get the lay of the land.

Before we plan a strategy, we’ve got to know what the battlefield looks like. What are we up against?

2 of 3
Next

Victory has a price.

We don’t work for peanuts but it probably won’t cost you an arm and a leg either. In fact, you might even forget you paid us with the tremendous revenue that’ll be flowing in like the river Nile.

3 of 3

NoooooooO!

letstalk-fail

Looks like you don’t have the dough to grow. So, we have to lower you into the vat of molten steel. Sorry. But hey, there’s a sequel. Follow us on twitter, bookmark us and hit us up when you’re ready to rise up.

Da-da-dun-da-dun. Da-da-dun-da-dun.

letstalk-confirmed

Your electronic message is traveling the interwebs as we speak, hitting our inboxes…(wait for it)…now. We’ll review and be in touch soon.